Google: A Behemoth
Google has come a long way since its origination from a research project of two Stanford graduates. The company which boasts 55% of the market share in the WWW searches is undoubtedly one of the most innovative technology companies in the world. It has changed the way people behave on the internet. The Google search bar has become a starting point for most websurfers and its ubiquity has attracted advertisers from all across the world to demonstrate their links on the side bar using the Googe Adsense program.
For most of the web surfers Google is simply a search engine , a means to an end , a way to reach their web destination. However Google is spreading its roots to conquer the webspace by utlizing its creative and tech savvy workforce to develop new products to improve your lives. Have you got a chance to download the Google desktop search which makes the search for documents on your own computer much easier than the bundled search tool provided by Microsoft's Windows OS. If not go to http://desktop.google.com and download the software for free. With increasing harddisk space extracting information from your own computer has become difficult to handle. The MS Windows search tool provides little help in searching even the most obvious files on your 40 GB hard disk. The desktop search software from Google is an attack on Microsoft's turf but it was definitely required to make the searches faster and relevant on your own computer.
With the recent acquisition of KeyHole ( www.keyhole.com) Google is making a foray in the market for mapping the coordinates of your home or office building or searching for places of interest using satellite images. The service was used by media companies to map the conflict areas during the Iraq War. The images are available at a precision of as close as two inches. The advancement in technology has provided us an ability to look and feel the places where we have never gone before.
Ever tried Google SMS ? With a few simple clicks from your cell phone you can know about the Pizza places near your place using the text messaging facility available on most of the cell phones.Just type in pizza followed by the zipcode and send it to GOOGL . In a few seconds you will receive 2-3 messages giving you addresses and telephone numbers of the Pizza places near your zip code. Have you ever wondered if you will be able to find the price of a product on the move ? Just type in price ipod and send it to GOOGL and you will receive price quotes for different models of ipods available. Presently this service is available in the US only.
Have you ever wondered what GPRS means ? Get on to the Google search bar and type define GPRS and with in seconds you will get definitions for the GPRS technology which is used in your GSM cell phones. Using the Google Definitions you will be able to find practically any information which you do not understand.These were some of the cool tools available from Google and the company as well as its tools are growing on a daily basis.
The invitation based Gmail has changed the way people use email. Since the time I have subscribed to gmail and have been using the same as a primary email account , I have utilized 200 MB of space out of the 1000 MB being offered. I still remember using hotmail with just 2 MB of total space available and have still maintained that account but will definitely not be able to continue for long.
There are many more services offered by Google from photo organizing software to Google search toolbar. Just visit Google and click on About Google. The company seems to be a sapling on the surface but it has its roots firmly placed in the ground and is building a strong foundation to develop a truly world class innovative company. Check this space for more information about the tools you can use to improve your webexperience.
For most of the web surfers Google is simply a search engine , a means to an end , a way to reach their web destination. However Google is spreading its roots to conquer the webspace by utlizing its creative and tech savvy workforce to develop new products to improve your lives. Have you got a chance to download the Google desktop search which makes the search for documents on your own computer much easier than the bundled search tool provided by Microsoft's Windows OS. If not go to http://desktop.google.com and download the software for free. With increasing harddisk space extracting information from your own computer has become difficult to handle. The MS Windows search tool provides little help in searching even the most obvious files on your 40 GB hard disk. The desktop search software from Google is an attack on Microsoft's turf but it was definitely required to make the searches faster and relevant on your own computer.
With the recent acquisition of KeyHole ( www.keyhole.com) Google is making a foray in the market for mapping the coordinates of your home or office building or searching for places of interest using satellite images. The service was used by media companies to map the conflict areas during the Iraq War. The images are available at a precision of as close as two inches. The advancement in technology has provided us an ability to look and feel the places where we have never gone before.
Ever tried Google SMS ? With a few simple clicks from your cell phone you can know about the Pizza places near your place using the text messaging facility available on most of the cell phones.Just type in pizza followed by the zipcode and send it to GOOGL . In a few seconds you will receive 2-3 messages giving you addresses and telephone numbers of the Pizza places near your zip code. Have you ever wondered if you will be able to find the price of a product on the move ? Just type in price ipod and send it to GOOGL and you will receive price quotes for different models of ipods available. Presently this service is available in the US only.
Have you ever wondered what GPRS means ? Get on to the Google search bar and type define GPRS and with in seconds you will get definitions for the GPRS technology which is used in your GSM cell phones. Using the Google Definitions you will be able to find practically any information which you do not understand.These were some of the cool tools available from Google and the company as well as its tools are growing on a daily basis.
The invitation based Gmail has changed the way people use email. Since the time I have subscribed to gmail and have been using the same as a primary email account , I have utilized 200 MB of space out of the 1000 MB being offered. I still remember using hotmail with just 2 MB of total space available and have still maintained that account but will definitely not be able to continue for long.
There are many more services offered by Google from photo organizing software to Google search toolbar. Just visit Google and click on About Google. The company seems to be a sapling on the surface but it has its roots firmly placed in the ground and is building a strong foundation to develop a truly world class innovative company. Check this space for more information about the tools you can use to improve your webexperience.
The author is a graduate student of Information Systems Management at the Marriott School of Management, Brigham Young University , Provo , Utah.
posted by AG & HDG at 6:20 PM
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